(Image not my own)
In the past couple of years or so, I’ve been on a journey of rediscovery…a journey of redeeming self. And I use rediscovery as opposed to discovery because I believe that at some point in the crafting of me, I knew exactly who I am to be and what I am to do as I live and exist but somewhere between conception and life, these things became a blur or were completely erased. Some of these things are starring you right in the eye, yet still for this reason or the other you take no notice of them…you undervalue them. It is only now at my big age that I am starting to reconnect with the essence of my being -I am not just black and female, I am a human who has been kissed by the fiery sun and I am a fierce woman.
I was sort of in the middle of writing a piece about self branding when, during my usual rounds through social media I came across posts, two in particular, by other fierce sun-kissed women who posted their views and/or initiatives. Granted, they had their own ideas on what message they are sending across but I was on the receiving end, and well…I was stirred to lay down track, and mostly because the individuals who posted are well known/semi-well known…and probably have some few thousand youngins who look to them as modelling a role.
The first was one who posted a picture of herself, in a foreign predominantly white country, with text on the background which I interpreted as saying that we should all hold hands and dance to kumbaya and forget that the very hands we hold are the same hands that have and will not hesitate to hold the knife that stabs us in the back, paralyzing us almost beyond redemption. Who are we redeemed? Are we like in the views of the second post haters of each other’s progress? Have we become so far fashioned by a system that seems to have its roots in eternity? Who are we redeemed? Have we been so reduced by every television screen and every news paper that all we see in the mirrors of our beautiful minds is pathetic and lazy and hateful and ugly?
Who are we redeemed?
When I began this journey, the first thing I came to realise was that redemption lies in unsurrender. Unsurrender to what you took for truth. Unsurrender to the death traps disguised as springs of living water. It is OK to change your mind about who you are, to redefine you, to reach into the enemy’s camp and take back what the enemy stole. To do that because if it were up to you, you would have not forgotten to begin with. To have not forgotten that you weren’t meant to be second to best but best itself, your appearance and your culture were always best for YOU. This is NOT meant to hate on any particular individual or impose this now commonly shared revelation on those to whom it has not showed itself. This is meant to cause every sun-kissed human to stop and reflect and hopefully realise that redemption has already come and that we can (we must) make the decision to enter into the enemies camp and take back what was stolen…to reBrand the essence of BLACK (BLACK is damn BEAUTIFUL!).
Who are we redeemed?
Our brand is not just plain old black, it’s phenomenal…our appearance, our culture and our minds. I would say Black is in business baby! So let’s work on our business plan. What does this plan look like? It looks like intentionally invest ourselves, lots of mental preparation. It looks like well known people, especially women, who will model the role and teach the lesson -those who are going to sell this narrative far and wide, as creatively and un-invasive as needed. Where do we start? At conception! Let’s teach our offspring that they are not only black but BEAUTIFUL. Let’s use some black tactics that are free from system thinking. Let’s know our targets per tactic.
We are on a journey, and I believe that we are well on our way.
Who are we redeemed?
We are the epitome of philanthropy and sentient-ality. We are sun-kissed kings and fierce queens. Let’s teach everybody who we were, starting with us.
…and perhaps only after all of that has been achieved, then we can all hold hands and dance to kumbaya.